EXPERIMENTING
WITH WHAT COMES NEXT.

We research emerging technologies, develop experimental workflows and explore new ways of creating visual effects.

NOT EVERY EXPERIMENT
BECOMES A TOOL.

Some experiments become tools. Some become workflows. Some simply teach us what doesn't work.

LABS is where we explore that space — testing new technologies, questioning established workflows and looking for practical ways to bring useful ideas into production.

WHERE WE'RE LOOKING.

01

AI FOR VFX

Exploring where generative AI, computer vision and machine learning can genuinely improve visual effects workflows.

IMAGE GENERATIONVIDEOCOMPUTER VISIONAUTOMATION
02

PROCEDURAL & SIMULATION

Investigating new approaches to proceduralism, simulation and technical problem-solving for complex visual effects.

HOUDINISIMULATIONPROCEDURALR&D
03

PIPELINE & TOOLS

Building tools and workflows that connect emerging technology with the practical realities of production.

PIPELINETOOLSAUTOMATIONINTEGRATION
04

PROTOTYPING

Rapid experiments to answer a simple question: does this idea actually make sense once it meets a real production problem?

PROTOTYPESTESTSWORKFLOWSPRODUCTION
LABS / 01

WE DON'T JUST USE
NEW TECHNOLOGY.
WE TEST WHERE IT BELONGS.

The goal isn't to chase every new tool. It's to understand what it can actually do, where it fails, and whether it can make a production better.

LET'S SEE
WHERE IT GOES.

Have a technical challenge, an emerging technology or an idea you'd like to test? Let's experiment.

GET IN TOUCH →